The wage gap will typically cost a Black woman working full-time nearly $900,000 over a lifetime, according to The National Women’s Law Center.

When workplaces mistreat and undervalue employees, they also underpay them. Over time, those pay discrepancies widen, especially for women, people of color and the LGBTQ+ community.

Today, July 9, is Black Women’s Equal Pay Day, aimed to raise awareness that the wage gap for Black women compared to non-Hispanic white men is 66 cents for every dollar paid, according to the American Association of University Women.

This gap continues to widen year after year, impacting how Black women financially support themselves, family and future goals. With more than 80% of Black mothers as the sole breadwinner, co-breadwinners or primary breadwinner for their households, an inequitable salary affects the financial well being of a whole household.

Fair wages, a culturally competent workplace, robust benefits packages and promotions are all ways employers can work to end the wage gap and ensure Black women are paid fairly for their labor.

Read more: Black women have to fix everything, so why not the student debt crisis?

Financial influencers argue that paying people fairly is the key to ending wage gaps, advocating by sharing powerful tools and money resources for people to tap into.

Reckon has gathered a list of five Black women from Instagram and TikTok, who are holding the people with power and purse strings accountable and also sharing financial literacy advice.

Dasha Kennedy - @thebrokeblackgirl

Dasha Kennedy first started a Facebook group in 2017 for young women of color who had been overlooked in traditional conversations around personal finance. The group now has more than 60,000 women. Kennedy, also known as the Broke Black Girl, provides a safe space for women looking to make financial well being realistic. The Broke Black Girl works to give both competent and culturally relevant financial advice for a generation pushing past financial struggle and into a financially literate future.

Mykail James - @boujiebudgeter

Mykail James landed her first “big-girl job” — which includes a competitive salary, great benefits and a bonus — at age 22. It also came with something she didn’t want: financial stress. Now she educates a community of more than 70,000 TikTok followers as the Boujie Budgeter for people seeking tips and tricks, everything from navigating a high-yield savings account to negotiating your salary.

Nika Booth - @debtfreegonnabe

Nika Booth is on a path to tackle her debt while also teaching people how to take control of their money by creating educational videos on everything from student loans to using side hustles to pay down debt. By using her personal journey with money and debt, she uncovers the good, bad and ugly about finances, all while manifesting a debt-free life.

Clarissa Moore - @clarissaexplainsmoney

After paying off more than $38,000 in credit card debt in 16 months Clarissa Moore made it her goal to explain money, budgeting and debt to everyone who would listen. She specifically aims “to help working women make, manage and multiply their money so they can live their best life without going broke.” From hosting free webinars on how to increase credit scores to breaking down the anatomy of a paycheck, Clarissa offers both certified financial literacy and money resources for those wanting to save their coins and become more savvy with their dollars.

Carlynn Greene - @carle100

Known as the Scholarship Guru across social media, Carlynn Greene specializes in helping students find, apply and land scholarships for college. After winning numerous scholarships herself, she now coaches other students on how to emulate her techniques so they can graduate either debt free or with little to no student loans. So far, Greene has helped students win more than $125,000 in scholarships and grants by offering resources and advice like essay editing, application reviews and scholarship masterclasses.